SENSORY MARKETING

Sensory marketing is hot. Although it is not applied  often in Dutch and Europeen  industries. Amerika and Asia on the other hand,  already apply sensory marketing more often. It is a fact that sensory marketing can make a difference for your business.

The consumer is submerged by information every day. Is the consumer capable to remember all this information? The answer is no. Your message has to stand out from the crowd. Common Sense believes this can be done by sensory marketing. For Common Sense sensory marketing is:

“ A promissing new extension within the marketing. It is based on the psychology of the consumer by adding multiple (consciece or unconsciece) influences as music, smell, images, touch and taste into the marketing mix. It is proven to be a valuable tool to differentiate  your company and to influence the emotion and behaviour of the consumer in a positive way. Within the marketingmix extra value can be created by adding experience elements. “

Source: Martijn van Jole and Ewoud Kuyper